Thinking Of Creating Your Own E Liquid Brand?
E-Liquid Manufacturing Advice During Lockdown
Friday 13th November 2020
Effects On E Liquid Businesses During Lockdown
Throughout the year vape businesses have had to deal with a number of hurdles regarding the pandemic, which forced many of our loved vape stores and lounges to close. This post highlights some of the reasons this happened, as well as giving some advice to e-liquid brands, or to those who were considering making their own e-liquid brand, should we all face a similar year in 2021.
How Has It Affected The E Liquid Industry?
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How Has It Affected Vapers / Smokers?
It’s no surprise that the ongoing pandemic has changed buyer behaviour and businesses have seen both positive and negative outcomes, but here are some key areas that have influenced vape customers:
- People had more spare time and were online shopping more
- Furlough provided some of the population with more disposable funds
- Smokers were more concerned about their reduced immune system
- The menthol ban occurred increasing menthol e-liquid sales by 69%
- People used their spare time to make positive lifestyle changes
Effects Of COVID On UK vape/eliquid brands
Most vape stores will have noticed a slight difference in the sales volumes, and this will help shape their strategies in the months to come, however there's still a lot of uncertainty, and not all brands can forecast how they will evolve in 2021.
Has It Made A Difference To The E Liquid Market?
While many vaping brands suffered from the changes to their regular operations, this is clearly with reference to offline business, whereas online things we're able to flourish. Vape Sales UK data from their overall revenue shows that the sale of hardware (such as tanks and coils) slowed down, whereas there was an increase in the number of shortfills, nic shots, and the various DIY juices.
We think this is because of the fact more people are likely to visit us in-store when looking for a vape kit to gain expert knowledge, whereas juices require much less research prior to purchasing. Also, naturally, for more smokers making the switch, it's normal to buy a few juices to test, while only buying the one starter kit.
Effects On Physical Stores VS Online E-Liquid Brands
Many stores had to lay off their staff due to the reduced footfall and to save on overheads in the midst of all the uncertainty. This, on top of the online surge and the rise in those deciding to quit smoking has made this a profitable business for those who reacted at the right time.
Here at Mood E-Liquid for example, being a completely online vape brand, we managed to stay nicely afloat throughout this period, profiting more than we would on a normal year because:
- Online e-liquid businesses usually have fewer staff members
- No costs for running the store e.g. lighting, electricity, security
- Less insurance costs
- Can react faster to social shifts and
But this hasn’t been without the help of our other profitable initiatives...